Wholesale
If you are the owner or buyer at an MMA store, martial arts gym or sportswear retail store that includes combat sports as a category, you've likely seen a million different brands that cater to the martial arts and combat sports industry.
If you're undecided about whether our brand Athena Fightwear is a good fit for your range, here's a rundown of what we do and why that might be relevant to your customers.
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More women are joining combat sports gyms As health and fitness trends continue, the world of combat sports has expanded enormously through the increased prevalence of women - not just in the fight circuit but all the way at the beginning of the combat sports journey. Most martial arts gyms are seeing a greater increase in female student uptake, and growing percentage of female students per class. |
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Women now make up 15-20% of UFC fighters As the number of women in combat sports grows, so too does the demand for more female-centric focus across every aspect that would historically have been reserved for men - from increasing all-female fight cards, to the need for women's clothing and gear. |
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It's not just about stocking pink things Women want and need different things to what has existed so far for a predominantly male audience, and male-designed 'female options' are just not cutting it. Having a few smaller sizes and some designs in pink don't cut it anymore. Women have extensive needs in terms of sizing - just look at the number of sizes, cuts and fittings at any women's sportswear store. |
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To cater to women, you need a woman's brand At Athena, everything is female owned, designed and tested, and we are the only brand in the world that makes female-specific muay thai shorts because we understand the struggles that only women experience. We design to a women's size chart, cut patterns for women's body shapes and test them on real women's bodies that go through hormonal fluctuations, menstruation and everything else. |
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